OUI PEACH中秋礼盒2021
中秋,是中国人和家人团聚赏月的重要节日。但我们无法忽略的是,后疫情时代,即使大多数人居家欢庆,世界上有一些人不能或不想出门出门,依然选择独自在家度过中秋。
外包装描绘了简单的花瓶,和窗外的圆月。一人在屋内,也可以赏花品月。月亮在百叶窗后升起落下,与窗构造出一幅新景。内包装中,我们侧重展现了家中器具的形态。即使背离喧哗人群的庆典,屋内的器物也能成为新的陪伴。
整体通过简单的线条来传递另一种禅意的,孤独的美,以来庆祝独处的权利。
In the post-epidemic era, being alone has become a common thing. Even if the people are used to celebrating festivals with family, some people in the world still choose to spend it alone at home.
OUI PEACH hopes to celebrate the right to be alone by delivering a Zen-like, lonely beauty with the new Mid-Autumn Festival packaging.
One person in the house can also appreciate the flowers and the moon on their own. The moon rises and falls behind the shutters. The moon and the window create a new scene jointly. Deviating from the celebration of the noisy crowd, the utensils in the house can also become new companions.